Cutting through the clutter : purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism
Iris Vilnai-Yavetz and Koren Ran
| Year of publication: |
2013
|
|---|---|
| Authors: | Vilnai-Yavetz, Iris ; Ran, Koren |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 4, p. 394-417
|
| Subject: | packaging design | packaging transparency | instrumentality | aesthetics | symbolism | Ästhetik | Aesthetics | Verpackung | Packaging | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788547