DaimlerChrysler installs new robot‐based flexible assembly line

Purpose – This paper seeks to describe a new flexible, robot‐based welding line, installed at an American DaimlerChrysler vehicle assembly plant. Design/methodology/approach – This paper first considers the motivations behind flexible manufacturing strategies (FMSs) and then describes a system installed at the Sterling Heights DaimlerChrysler plant. Findings – This paper shows that the adoption of robot‐based flexible assembly allows different models and model variants to be assembled on a single line, yielding operational, commercial and financial benefits. Originality/value – This paper illustrates the value of adopting an FMS at a vehicle assembly line.