Dance to the music! : how musical genres in advertisements can sway perceptions of image
Steve Oakes; Adrian North
| Year of publication: |
2013
|
|---|---|
| Authors: | Oakes, Steve ; North, Adrian |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 4, p. 411-416
|
| Subject: | Fernsehwerbung | Television advertising | Hörfunkwerbung | Radio advertising | Hochschule | Higher education institution | Werbemusik | Advertising music | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245519