Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Year of publication: |
2023
|
---|---|
Authors: | Sawy, Alina ; Bögenhold, Dieter |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 25.2023, 2, p. 223-252
|
Subject: | Dark side | Digital marketing | Entrepreneurship | Identity protection | SME marketing | Social media | KMU | SME | Social Web | Social web | Online-Marketing | Internet marketing | Entrepreneurship approach |
-
Faber, Ron, (2012)
-
Hadi, Wa'el, (2023)
-
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva, (2015)
- More ...
-
Bögenhold, Dieter, (2004)
-
Bögenhold, Dieter, (2000)
-
Bögenhold, Dieter, (2005)
- More ...