Dark side or bright light : destructive and constructive deviant content in consumer Ideation contests
Alexandra Gatzweiler, Vera Blazevic and Frank Thomas Piller
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Gatzweiler, Alexandra ; Blazevic, Vera ; Piller, Frank T. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 6, p. 772-789
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Meinung | Opinion | Social Web | Social web | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011822741