Das Kunden-Kartell : die neue Macht des Kunden im Internet
Tim Cole ; Paul Gromball
| Year of publication: |
2000
|
|---|---|
| Authors: | Cole, Tim ; Gromball, Paul |
| Publisher: |
München [u.a.] : Hanser |
| Subject: | Electronic Commerce | Electronic Shopping | Verbraucherverhalten | Nachfragemacht |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 192 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-446-21377-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004606598