Das Management schwacher Kunden: Trennungsmanagement
Peter Hoberg
| Year of publication: |
2008
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|---|---|
| Authors: | Hoberg, Peter |
| Published in: |
Controlling & management review : Zeitschrift für Controlling & Management. - Wiesbaden : Springer Gabler, Springer-Fachmedien Wiesbaden, ISSN 2195-8262, ZDB-ID 2103490-4. - Vol. 52.2008, 5, p. 320-325
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Deckungsbeitragsrechnung | Contribution margin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003762721