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Das Verschenken von Produkten - eine rationale oder ruinöse Preisstrategie im E-Commerce?

Year of publication:	2001-10-01
Authors:	Fritz, Wolfgang
Publisher:	Institut für Wirtschaftswissenschaften <Braunschweig>
Subject:	Marketing \| marketing \| Preisbildung \| pricing \| Internet \| Electronic Commerce

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Extent:	14336 bytes 5 p. application/pdf
Series:	Technische Universität Braunschweig - Institut für Wirtschaftswissenschaften - Abteilung Betriebswirtschaftslehre, insbesondere Marketing - Publikationen
Type of publication:	Book / Working Paper
Language:	German
Classification:	Terms and pricing policy ; Sales and distribution ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005844403