Das Werbelexikon : von A wie above-the-line-promotion bis Z wie zombie-advertising
Rolf Strauch
| Year of publication: |
1997 ; Orig.-Ausg.
|
|---|---|
| Authors: | Strauch, Rolf |
| Publisher: |
München : Heyne |
| Subject: | Werbung | Wörterbuch |
| Extent: | 252 S. |
|---|---|
| Series: | Heyne-Bücher / 22, Heyne-Business. - München : Heyne. - Vol. 1028 |
| Type of publication: | Book / Working Paper |
| ISBN: | 3-453-11751-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004019622