Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Kristof Coussement; Filip A. M. Van den Bossche; Koen W. De Bock
| Year of publication: |
2014
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|---|---|
| Authors: | Coussement, Kristof ; Van den Bossche, Filip ; De Bock, Koen W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 1, p. 2751-2758
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| Subject: | Customer segmentation | Direct marketing | Data quality | Data accuracy | RFM | Decision trees | Datenqualität | Entscheidungsbaum | Decision tree | Direktmarketing | Benchmarking | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Regressionsanalyse | Regression analysis | Data Mining | Data mining | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235325