Data Analytics : Effective Methods for Presenting Results
edited by Subhashish Samaddar and Satish Nargundkar
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- CONTENTS -- PREFACE -- EXECUTIVE SUMMARY -- EDITORS -- CONTRIBUTORS -- CHAPTER 1 KNOW YOUR AUDIENCE -- Preparing for Your Presentation -- Organizing the Presentation -- Audience Interaction -- CHAPTER 2 PRESENTING RESULTS FROM COMMONLY USED MODELING TECHNIQUES -- Regression Analysis -- Cluster Analysis -- Summary -- CHAPTER 3 VISUALIZATION TO IMPROVE ANALYTICS -- The Paradox of Visualization -- Things Are Not Always as They Seem -- The Role of Domain Knowledge -- Moving through Complexity -- Simplicity Is Hard -- Conclusion -- CHAPTER 4 MARKETING MODELS-DEMONSTRATING EFFECTIVENESS TO CLIENTS -- Custom versus Generic Data Fields -- Generic Model Visualization -- GamerIQ-A Generic Model -- Selling the Model -- Custom Marketing Models -- Do's and Don'ts in Client Meetings -- Conclusion -- Appendix A: Game Over-AnalyticsIQ Is Proud To Release GamerIQ -- Let's Play -- GamerIQ -- Level Up -- How AIQ Data Compares to Other Providers -- CHAPTER 5 RESTAURANT MANAGEMENT: CONVINCING MANAGEMENT TO CHANGE -- Introduction -- Strategy and Operations -- Finding and Assessing Performance Improvement Projects -- Communicating Results -- From Marketing Research to Operations Research -- Conclusions -- CHAPTER 6 PROJECT PRESENTATIONS IN THE ARMED FORCES -- Common Types of Analysis in the Armed Forces -- Audience, Time, and Complexity Considerations -- The Audience -- Complexity and Time -- Other Examples of Successful Techniques and Slides -- Summary -- CHAPTER 7 INVENTORY MANAGEMENT-CUSTOMIZING PRESENTATIONS FOR MANAGEMENT LAYERS -- Inventory Management at Intel -- Review 1: Presenting to My Manager -- Review 2: Model Validation -- Review 3: Technical Experts -- Review 4: Presenting to Senior Management -- Summary -- CHAPTER 8 EXECUTIVE COMMUNICATION IN PROCESS IMPROVEMENT
