Data-based strategic communication as a mediator of trust : recipients' perception of an NPO's automated posts
Natascha Löffler, Ulrike Röttger, and Christian Wiencierz
| Year of publication: |
2021
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|---|---|
| Authors: | Löffler, Natascha ; Röttger, Ulrike ; Wiencierz, Christian |
| Published in: |
Trust and communication : findings and implications of trust research. - Cham, Switzerland : Springer, ISBN 978-3-030-72944-8. - 2021, p. 115-134
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| Subject: | Automated communication | Strategic communication | Trust | Transparency | Credibility | Kommunikation | Communication | Vertrauen | Confidence | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Automatisierung | Automation | Glaubwürdigkeit | Politische Kommunikation | Political communication | Strategisches Management | Strategic management | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-72945-5_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592592