Data driven decisions : systems engineering to understand corporate value and intangible assets

"Systems Engineering is a natural tool for business decisions. But no one uses it. This is because it's rare for someone with both sets of degrees and experience (business and systems engineering) to become successful without having an MBA, until Joshua Jahani. Business owners and educators need a logical method for considering global expansion based on data, facts, trends, and valuations. Systems Engineering tools naturally lend themselves to macro-economic and business analysis"--