Data is everybody's business : the fundamentals of data monetization
Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens
| Year of publication: |
[2023]
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|---|---|
| Authors: | Wixom, Barbara H. ; Beath, Cynthia Mathis ; Owens, Leslie |
| Publisher: |
Cambridge, Massachusetts : The MIT Press |
| Subject: | Big Data | Big data | Data Mining | Data mining | Datenverarbeitung | Wirtschaftsinformatik |
| Description of contents: |
"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--
Table of Contents [gbv.de]
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| Extent: | x, 190 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enthält Literaturangaben und Index |
| ISBN: | 978-0-262-04821-7 ; 978-0-262-37535-1 ; 978-0-262-37534-4 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013462560