Data mining techniques : for marketing, sales and customer relationship management
Michael J.A. Berry ; Gordon S. Linoff
| Year of publication: |
2004 ; 2. ed
|
|---|---|
| Authors: | Berry, Michael J. A. ; Linoff, Gordon |
| Publisher: |
Indianapolis, Ind. : Wiley |
| Subject: | Data mining | Database marketing | Data Mining | Data-Warehouse-Konzept |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 643 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1997 |
| ISBN: | 0-471-47064-3 ; 978-0-471-47064-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004537033