Data Mining Techniques in CRM : Inside Customer Segmentation
Konstantinos Tsiptsis, Antonios Chorianopoulos
| Year of publication: |
c2009
|
|---|---|
| Authors: | Tsiptsis, Konstantinos ; Chorianopoulos, Antonios |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 357 Seiten Illustrationen, Diagramme 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-470-74397-3 ; 0-470-74397-2 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013489943