Data privacy : effects on customer and firm performance
Kelly D. Martin, Abhishek Borah, & Robert W. Palmatier
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Martin, Kelly D. ; Borah, Abhishek ; Palmatier, Robert W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 36-58
|
| Subject: | data breach | consumer vulnerability | privacy | spillover effects | big data | Datenschutz | Data protection | Big Data | Big data | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Spillover effect | Datensicherheit | Data security | IT-Kriminalität | IT crime |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636844