Data privacy in retail
Kelly D. Martin, Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, David W. Stewart, Beth A. Walker, Yonggui Wang, Scott K. Weaven
| Year of publication: |
2020
|
|---|---|
| Authors: | Martin, Kelly D. ; Kim, Jisu J. ; Palmatier, Robert W. ; Steinhoff, Lena ; Stewart, David W. ; Walker, Beth A. ; Wang, Yonggui ; Weaven, Scott K. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 474-489
|
| Subject: | Big data | Data privacy | Personalization | Privacy concerns | Privacy regulation | Datenschutz | Data protection | Big Data | Datensicherheit | Data security | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495485