Data warehouse design to support customer relationship management analysis
Year of publication: |
2010
|
---|---|
Authors: | Cunningham, Colleen ; Song, Il-Yeol ; Chen, Peter P. |
Published in: |
Strategic information systems ; Vol. 2. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 731-752
|
Subject: | Beziehungsmarketing | Relationship marketing | Data Warehouse | Data warehouse | Klassifikation | Classification |
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