| Extent: | XXI, 287 S graph. Darst 24 cm |
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| Type of publication: | Book / Working Paper
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| Language: | English |
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| Notes: | Includes index |
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| ISBN: | 1-55860-713-7 ; 1-55860-713-7 |
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| Classification: | Marketing |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001549233