Database marketing process supported by ontologies : an oil company distribution network case study
Filipe Mota Pinto
| Year of publication: |
2012
|
|---|---|
| Authors: | Pinto, Filipe Mota |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 259-282
|
| Subject: | Mineralölhandel | Petroleum trading | Kundendaten | Customer data | Ontologie | Ontology | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574477