David by Goliath : what is co-branding and what is in it for SMEs
Paul Chiambaretto, Călin Gurău
| Year of publication: |
2017
|
|---|---|
| Authors: | Chiambaretto, Paul ; Gurău, Călin |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 31.2017, 1, p. 103-122
|
| Subject: | co-branding | literature review | benefits and risks | entrepreneurial marketing | SMEs | KMU | SME | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Marketingkooperation | Marketing cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731157