David Johnson of Campbell Soup Co.: 'Souperman' on brands. Even established brands -- especially established brands -- require regular innovation as well as careful nurturing to thrive, argues this marketing maven.
Year of publication:
Institutional investor. - New York, NY : Institutional Investor Inc., ISSN 0192-5660, ZDB-ID 3955412. - Vol. 21.1996, 5, p. 29-31