David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products
Jamie Seoyeon Song, Martin Gargiulo
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Song, Seo Yeon ; Gargiulo, Martin |
| Publisher: |
[Fontainebleau] : INSEAD |
| Subject: | Social Network | Online Platform | Diffusion | Twitter | Content Analysis | Social Web | Social web | Soziales Netzwerk | Social network | Innovationsdiffusion | Innovation diffusion | Netzwerkökonomik | Network economics | Online-Marketing | Internet marketing |
| Extent: | 1 Online-Ressource (circa 48 Seiten) Illustrationen |
|---|---|
| Series: | Faculty & research / Insead : working paper series. - Fontainebleau, ZDB-ID 2112291-X. - Vol. 2019, 25 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012157532