"Deal of the day" : an analysis of subscriber purchase behavior
Edward Boon; Leyland Pitt; Nir Ofek
| Year of publication: |
2015
|
|---|---|
| Authors: | Boon, Edward ; Pitt, Leyland F. ; Ofek, Nir |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 15.2015, 2, p. 105-114
|
| Subject: | Deal of the day | purchase behavior | social coupons | sales promotion | e-commerce | database analysis | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305981