Dealing with common method variance in international marketing research
Hans Baumgartner and Bert Weijters
| Year of publication: |
2021
|
|---|---|
| Authors: | Baumgartner, Hans ; Weijters, Bert |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 3, p. 7-22
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| Subject: | common method variance | international survey research | method bias | method effects | multisample structural equation modeling | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Varianzanalyse | Analysis of variance | Befragung | Interview | Systematischer Fehler | Bias | Theorie | Theory | Empirische Methode | Empirical method | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X21995871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608046