Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Edwin J. Nijssen, Michel van der Borgh, Dirk Totzek
| Year of publication: |
2022
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| Authors: | Nijssen, E. J. ; Borgh, Michel van der ; Totzek, Dirk |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 60-71
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| Subject: | Contract specificity | Hybrid offerings | Product service systems | Servitization | Solution selling | Value-based selling | Leistungsbündel | Bundling strategy | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Datenschutz | Data protection | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494036