Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Year of publication: |
2022
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Authors: | Nijssen, E. J. ; Borgh, Michel van der ; Totzek, Dirk |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 60-71
|
Subject: | Contract specificity | Hybrid offerings | Product service systems | Servitization | Solution selling | Value-based selling | Leistungsbündel | Bundling strategy | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing |
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