Debiasing strategies in the price management process
Dominic Bergers, M.Sc., Prof. Dr. Martin Fassnacht
| Year of publication: |
2017
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|---|---|
| Authors: | Bergers, Dominic ; Faßnacht, Martin |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 34.2017, 6, p. 50-58
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| Subject: | Preismanagement | Pricing strategy | Entscheidung | Decision | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802454