Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Emma Björner and Lars Aronsson
| Year of publication: |
2022
|
|---|---|
| Authors: | Björner, Emma ; Aronsson, Lars |
| Subject: | authors | branding | inclusive | narratives | Place branding | small place | Markenführung | Brand management | Standortmarketing | Place marketing | Schweden | Sweden | Kleinstadt | Small town | Narrative Methode | Narrative method | Stadtmarketing | City marketing | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2043415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466553