Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow state
Hua Pang, Yang Ruan, Kaige Zhang
| Year of publication: |
2024
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| Authors: | Pang, Hua ; Ruan, Yang ; Zhang, Kaige |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103795, p. 1-11
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| Subject: | Artificial intelligence | Customer stickiness | Customization | Interactivity | Visibility | Website atmospheric | Website | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095237