Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow state
Hua Pang, Yang Ruan, Kaige Zhang
Year of publication: |
2024
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Authors: | Pang, Hua ; Ruan, Yang ; Zhang, Kaige |
Subject: | Artificial intelligence | Customer stickiness | Customization | Interactivity | Visibility | Website atmospheric | Website | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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