Decision and coordination of an O2O supply chain with market segmentation and showrooming effect
Guohu Qi, Xuemei Zhang, Jiawei Hu, Haoran Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Qi, Guohu ; Zhang, Xuemei ; Hu, Jiawei ; Chen, Haoran |
| Published in: |
International journal of information systems and supply chain management : IJISSCM ; an official publication of the Information Resources Management Association. - Hershey, PA : IGI Global, ISSN 1935-5734, ZDB-ID 2400984-2. - Vol. 15.2022, 1, Art.-No. 29, p. 1-42
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| Subject: | Coordination | Market Segmentation | O2O Supply Chain | Showrooming Effect | Lieferkette | Supply chain | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSCM.287129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014296975