Decision making in product development: are you outside-in or inside-out?
| Year of publication: |
2008
|
|---|---|
| Authors: | Summers, Gary J. ; Scherpereel, Christopher M. |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 46.2008, 9, p. 1299-1312
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