Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Year of publication: |
2017
|
---|---|
Authors: | Poddar, Amit ; Donthu, Naveen ; Bello, Daniel C. ; Foreman, Jeff |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 2, p. 105-124
|
Subject: | Einzelhandel | Retail trade | Werbemittel | Promotional materials | Entscheidungstheorie | Decision theory |
-
Analyse neuer Werbeformen im Handel
Barth, Klaus, (1995)
-
Directing store flyers to the appropriate audience
Miranda, Mario J., (2007)
-
Crader, Sumire, (2008)
- More ...
-
Foreman, Jeff, (2014)
-
Exploring the Robin Hood effect : moral profiteering motives for purchasing counterfeit products
Poddar, Amit, (2012)
-
Exploring the Robin Hood Effect : Moral Profiteering Motives for Purchasing Counterfeit Products
Poddar, Amit, (2012)
- More ...