Decision process evolution in customer channel choice
Year of publication: |
2011
|
---|---|
Authors: | Valentini, Sara ; Montaguti, Elisabetta ; Neslin, Scott A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 6, p. 72-86
|
Subject: | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Facheinzelhandel | Speciality shop | Europa | Europe | USA | United States |
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