Decision support system development for store flyer space allocation : leveraging own- and cross-category sales effects
Saeid Vafainia, Robert P. Rooderkerk, Els Breugelmans, Tammo H. A. Bijmolt
| Year of publication: |
2025
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|---|---|
| Authors: | Vafainia, Saeid ; Rooderkerk, Robert P. ; Breugelmans, Els ; Bijmolt, Tammo H. A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 42.2025, 1, p. 113-132
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| Subject: | Cross-category sales effects | Dynamic decision support systems | Non-grocery retailing | Showcase flyer | Space allocation optimization | Store flyer design | Management-Informationssystem | Management information system | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2024.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015435815