Decoding consumers' CSR scepticism : service recovery experience perspective
Mihir Kumar Kushwah and Himanshu Shekhar Srivastava
| Year of publication: |
2023
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|---|---|
| Authors: | Kushwah, Mihir Kumar ; Srivastava, Himanshu Shekhar |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 3, p. 265-278
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| Subject: | Brand experience | Perceived corporate social responsibility (CSR) | Satisfaction with service recovery | Service recovery | Word-of-mouth | Corporate Social Responsibility | Corporate social responsibility | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2022-0216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014312974