Decoding digital engagement : a comparative analysis of English and Turkish brand post popularity dynamics on platform X
Altug Tanaltay, Selcen Ozturkcan, and Nihat Kasap
| Year of publication: |
2025
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| Authors: | Tanaltay, Altug ; Ozturkcan, Selcen ; Kasap, Nihat |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 2, p. 221-245
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| Subject: | Brand post popularity | Consumer engagement | Digital branding | Platform X | Social media marketing | Twitter | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Markenartikel | Brand | Türkei | Turkey | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-10-2023-0368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416697