Decoding digital engagement : a comparative analysis of English and Turkish brand post popularity dynamics on platform X
Year of publication: |
2025
|
---|---|
Authors: | Tanaltay, Altug ; Ozturkcan, Selcen ; Kasap, Nihat |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 2, p. 221-245
|
Subject: | Brand post popularity | Consumer engagement | Digital branding | Platform X | Social media marketing | Twitter | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Markenartikel | Brand | Türkei | Turkey | Beziehungsmarketing | Relationship marketing |
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