Decoding social media speak : developing a speech act theory research agenda
Year of publication: |
2016
|
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Authors: | Ludwig, Stephan ; Ruyter, Ko de |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 2, p. 124-134
|
Subject: | Text mining | Social media communication | Speech act theory | Forschung | Research | Text | Kommunikation | Communication | Social Web | Social web |
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