Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jenna Jacobson, Adriana Gomes Rinaldi and Janice Rudkowski
| Year of publication: |
2023
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|---|---|
| Authors: | Jacobson, Jenna ; Gomes Rinaldi, Adriana ; Rudkowski, Janice |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 1, p. 29-59
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| Subject: | Employee influencers | Employer brand | Imagined audience | Internal branding | Message strategy | Social media influencers | Social Web | Social web | Influencer | Personalmarketing | HR marketing | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2021-0418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502459