Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market
Faransyah Agung Jaya, Muhtosim Arief, Suwitho
| Year of publication: |
2024
|
|---|---|
| Authors: | Jaya, Faransyah Agung ; Arief, Muhtosim ; Suwitho, Msi |
| Subject: | Marketing Mix | Brand Equity | Perceived Value | Purchase Intention | e-WOM | Markenimage | Brand image | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Virales Marketing | Viral marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Kundenwert | Customer value |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v13i1.3183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486650