Decolonising the marketing academy : an indigenous māori perspective on engagement, methodologies and practices
Tyron R. Love and C. Michael Hall
| Year of publication: |
2022
|
|---|---|
| Authors: | Love, Tyron Rakeiora ; Hall, Colin Michael |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 3, p. 202-208
|
| Subject: | business schools | indigenous knowledges | marketing academy | Mātauranga Māori | Indigene Völker | Indigenous peoples | Maori | Maori (People) | Neuseeland | New Zealand | Wirtschaftshochschule | Economics department | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211062270 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384438