Decomposing promotional effects with a dynamic structural model of flexible consumption
Tat Chan, Chakravarthi Narasimhan and Qin Zhang
| Year of publication: |
2008
|
|---|---|
| Authors: | Chan, Tat ; Narasimhan, Chakravarthi ; Zhang, Qin |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 4, p. 487-498
|
| Subject: | Verkaufsförderung | Sales promotion | Substitutionsgüter | Substitute goods | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756363