Deconstructing B2B, co-creation and service deployment in East Asia : evidence from Taiwan and PRC manufacturers
Chih-An Lin and Homin Chen
| Year of publication: |
July 2018
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|---|---|
| Authors: | Lin, Chih-An ; Chen, Homin |
| Published in: |
Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 24.2018, 3, p. 351-370
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| Subject: | B2B manufacturing | customer co-creation | customer-perceived value | service deployment | Taiwan | the People's Republic of China | Kundenintegration | Customer integration | China | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries | Betriebliche Wertschöpfung | Value creation | Ostasien | East Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13602381.2018.1429124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011906699