Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Sam K. Hui, Yanliu Huang, Jacob Suher, and J. Jeffrey Inman
| Year of publication: |
2013
|
|---|---|
| Authors: | Hui, Sam K. ; Huang, Yanliu ; Suher, Jacob ; Inman, J. Jeffrey |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 445-462
|
| Subject: | shopper insights | video tracking | point-of-purchase behavior | unplanned consideration | unplanned purchase | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786184