Decrease the price now, increase it later : a novel approach to demand learning and dynamic pricing of new experiential products through the lens of construal level theory
Ariit Sengupta, Amit Kohar, Himanshu Rathore, Suresh K. Jakhar
| Year of publication: |
2025
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|---|---|
| Authors: | Sengupta, Ariit ; Kohar, Amit ; Rathore, Himanshu ; Jakhar, Suresh Kumar |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 24.2025, 3, p. 266-284
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| Subject: | Construal level theory | Demand learning | Dynamic pricing | New experience products | Psychological distance | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-024-00505-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015446594