Deep and shallow gamification in marketing : thin evidence and the forgotten powers of really good games
Andreas Lieberoth; Max Møller; Andreea Catalina Marin
| Year of publication: |
2015
|
|---|---|
| Authors: | Lieberoth, Andreas ; Møller, Max ; Marin, Andreea Catalina |
| Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 110-126
|
| Subject: | Social Web | Social web | Spiel | Games | Marketingtheorie | Marketing theory | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389555