Defensive strategy against a private label : building brand premium for retailer cooperation
Year of publication: |
January 2017
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Authors: | Choi, Seung-chan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 335-339
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Subject: | Private label | Price competition | Brand premium | Channel distribution | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenartikel | Brand | Preismanagement | Pricing strategy | Markenführung | Brand management | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Preiswettbewerb |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1016/j.jretconser.2016.07.011 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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