DEFIANT DAIMLER - With the company losing momentum, Jürgen Schrempp's expansion strategy is under attack. He insists that his motive for the 1998 Chrysler takeover was to outflank mass carmakers before they outflanked him. Now, he's having trouble making investors support his aggressive growth: The stock has lost nearly half its value. Can Schrempp get his company back up to speed?
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2000 (07.08.), p. 18-21