Defining a base of the pyramid strategy
Nancy E. Landrum
| Year of publication: |
2014
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|---|---|
| Authors: | Landrum, Nancy E. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 4, p. 286-297
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| Subject: | base of the pyramid | BoP | bottom of the pyramid | sustainability | strategy | international | globalisation | emerging markets | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries | Globalisierung | Globalization | Schwellenländer | Emerging economies | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation | Niedrigeinkommen | Low income |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508069