Defining and measuring customer value : some reflections and new perspectives
Martina G. Gallarza, Raquel Sánchez-Fernández
| Year of publication: |
2023
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|---|---|
| Authors: | Gallarza, Martina G. ; Sánchez-Fernández, Raquel |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 9.2023, 1, p. 27-45
|
| Subject: | Conceptualization | customer value | measurement | modeling | value creation | Kundenwert | Customer value | Messung | Measurement | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643231163091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581524